Mira is a fashion-forward smart bracelet that is targeted at women consumers. Fitness tracker is part of a competitive industry, so we had to be innovative while delivering the exprience so that Mira stands out in the market. Mira understands users personal fitness style and sends them healthy tips to help you stay son track. It is designed with an intention that women shouldn’t have to sacrifice fashion in the name of fitness.
Industrial Design | 2013-14
Part of the IDEO's design team