MIRA

A FITNESS TRACKER

Mira is a fashion-forward smart bracelet that is targeted at women consumers. Fitness tracker is part of a competitive industry, so we had to be innovative while delivering the exprience so that Mira stands out in the market. Mira understands users personal fitness style and sends them healthy tips to help you stay son track. It is designed with an intention that women shouldn’t have to sacrifice fashion in the name of fitness.

Mira Website

Scope

Industrial Design | 2013-14

Team

Part of the IDEO's design team

Where

IDEO, US

Product Ecosystem

Process

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Image courtesy and content : mymirafit.com omronhealthcare.com & tomsguide.com